The wonderful world of advertising… I know that might not sound right and maybe I’ve only been a part of it for a short period of time BUT it’s a pretty amazing world. I’ve been the Director of Digital and Social Strategy at TBWA Toronto for a little over 6 months. I’ll be honest I was terrified to take this position. I’d been my own boss for almost 9 years and I’d finally had a real vision of what I wanted for my future and all of a sudden an opportunity arises that for various reasons I knew I had to pursue.

So there I was contemplating if I should accept a full time position at TBWA Toronto while starting a new business (Social+Good) with a few partners on the side and still owning The Blog Studio. Death wish right? Maybe I was a little naive about the work load and how it would all play out but I have to say it was one of the best decisions I have made.

Firstly, as everyday passes I see things in the industry that have so much promise for greatness. The people I work with inspire me daily. Every time I’m challenged I truly see the power of teamwork and collaboration in all my colleagues and love creating along side with them. I believe in looking at my life as a service to others and that service is in everything I do, from helping someone cross the street to building a successful digital campaigns for a client – it’s all the same to me and every bit of it fills my soul. I’m proud to say that I’ve also been asked to be the head of the digital arts network for TBWA Toronto which means that I work with all the other DAN offices around the world collaborating together and improving the way media arts works around the globe. The DAN teams are filled with brilliant folks all around the world and again teamwork, collaboration, together we are a force to be reckoned with.

It’s amazing what you can learn when you let go of judgement and I’m proud of myself for taking that step with the advertising world to be reminded of the lesson that always comes back to me “we are one”. Looking forward to sharing more with you on all my projects from TBWA and Social+Good.

SIDE NOTE: TBWA does not consider itself an ad agency… it is a disruption and media arts company… one of the reasons I decided to take the plunge.